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There is a lot of evidence that familiarity between devices is useful, particularly useful in selling devices. The overnight success of the iPad is due in a large part to people's familiarity with the interface.

Pricing... is going to be a huge thing here. If Windows tablets are significantly more expensive than the iPad, it's going to be nearly difficult to convince people to buy them unless they have a very compelling reason to go with Windows.

If Apple is cranking out iPad minis for $300-400, it's going to be a very compelling low end purchase and very difficult for Microsoft to compete with, particularly if the rumor that the 'RT' version costs OEMs $50.
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