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There was an amazing read earlier this month in Forbes on John de Mol -- the Dutch tycoon who some credit with bringing back the reality tv show genre with Big Brother.

The article made an interesting point about an American Idol type show in Spain that had the country mesmerized (to the point where several legit artists petitioned because all of the contestants were dominating the airwaves). The article pointed out something that hadn't occured to me about Idol in reference to the Spain show -- it's not just the product placement. Idol also skims money off every single AT&T text message vote that comes in. (and, well, the movie and record deals that follow too).

So, yes, Survivor is the cheesiest of the lot. Between the Snickers, Sierra Mist, AOL, Visa and now Coke in a fridge it takes the cake in terms of product placements. It's either becoming more common in movies too -- or I have just grown so jaded that I'm spotting the product placements better now.

Oh, the Forbes article is online. Though you have to register (FREE) to read it. Worth it though:

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