These are truly IMHO:Strengths:Multiple brand stable.Strong engineering in the MB division which can (hopefully) be spread across product lines.Some divisions very profitable (MB).Possibility of global car platforms (Ford and Toyota do this, as examples)WeaknessesSome divisions massively unprofitable (Chrysler)Fabled MB has, despite engineering prowess, let the brand slip to 10th in European reliability study (see yesterday's WSJ)US/German culture clashWhile 2001 Sales were huge for Chrysler/Jeep/Dodge product lines, they were often unprofitable. Also, the 0% financing got consumers used to cheap financing, while potentially taking sales away from 2002. Chrysler/Dodge is still not able to compete in the family sedan category.ThreatsChrysler must massively cut costs while maintaining value and reliability.OpportunitiesChrysler is still the mini-van king. If it can maintain this while coming up with viable sedan and SUV choices, it could win.MB's Starmark program has shown phenomenal success with used car buyers. If it could make a similar program work for Chrysler/Dodge, it would be a huge win.Here is the hook I would use for your report: Were the Germans sold a bill of goods?Off topic: Thank you so much for being part of the Fool Community!
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