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They aren't going to have much choice.

They'll still be able to upgrade to Win 7 for a long time, I suspect. And, while that will actually probably help MSFT's bottom line more than Win 8 upgrades (because Win 7 costs more), it won't do wonders for the Win 8 adoption rate. And, if the adoption rate is low, that will be another Vista-like PR mess for the company.

The upshot of that is maybe (just maybe) it will finally get rid of Ballmer.

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