Message Font: Serif | Sans-Serif
 
UnThreaded | Threaded | Whole Thread (84) | Ignore Thread Prev | Next
Author: culcha Big gold star, 5000 posts Old School Fool CAPS All Star Add to my Favorite Fools Ignore this person (you won't see their posts anymore) Number: of 439554  
Subject: Re: Hot Coffee Date: 2/24/2013 12:32 PM
Post New | Post Reply | Reply Later | Create Poll . Report this Post | Recommend it!
Recommendations: 1
They do care about whether you buy their products or not.

Right. That's probably why they ignored so many previous complaints or tried to buy the people off with low-ball payments. They didn't want to get their name in the papers for this. They are mainly interested in moving the product, and only secondarily interested in consumer satisfaction (and then only to the extent that it contributes to moving the product). If their coffee burns some people, and nobody hears about it, they can continue to move the product.

Serving temperature is something McD knows darn well affects consumer satisfaction. Not to hot, not too cold, as Goldilocks put it.

Except theirs was too hot. They didn't follow the Goldilocks principle. They said that the temperature of the coffee couldn't be lowered. According to them, it wasn't that they wouldn't lower the temperature, but that they COULDN'T. So, they were not at fault. But then, when they lost the case, they immediately lowered the temperature.

Thanks to them, McD now serves tepid coffee to the rest of us.

Most of the time the coffee now follows the Goldilocks principle. Also, it's now in line with the temperature of coffee at other businesses and at people's homes. But if they're serving you tepid coffee, try bringing a suit. Go up against their legal team. Or, you could just try going somewhere else for coffee if you don't find customer satisfaction there. If there are lots of you, you could organize a boycott.

culcha
Post New | Post Reply | Reply Later | Create Poll . Report this Post | Recommend it!
Print the post  
UnThreaded | Threaded | Whole Thread (84) | Ignore Thread Prev | Next

Announcements

Post of the Day:
Value Hounds

Not Cheering the Shire Deal
What was Your Dumbest Investment?
Share it with us -- and learn from others' stories of flubs.
When Life Gives You Lemons
We all have had hardships and made poor decisions. The important thing is how we respond and grow. Read the story of a Fool who started from nothing, and looks to gain everything.
Community Home
Speak Your Mind, Start Your Blog, Rate Your Stocks

Community Team Fools - who are those TMF's?
Contact Us
Contact Customer Service and other Fool departments here.
Work for Fools?
Winner of the Washingtonian great places to work, and "#1 Media Company to Work For" (BusinessInsider 2011)! Have access to all of TMF's online and email products for FREE, and be paid for your contributions to TMF! Click the link and start your Fool career.
Advertisement