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....thinks a lot of that stuff is hokum....

Oh my dear, if that's the case, you have no idea how much research has been done and is ongoing into subconscious manipulation of people using colors, key words, images....

The most effective uses of such research are those of which you are unaware. That you think 'a lot of that stuff is hokum' is a testament to the success of the merger of psychology research and mass persuasion.

If you believe you aren't affected by a lifetime of manipulation THAT is a huge testament to the success of psychological research and its incorporation into our daily lives.

I won't belabor the point because you deserve a break today.
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