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This is interesting. If an F-100 came back, it could address some of the cost issue for casual buyers that might pop up when the F-150 gets its refresh. The Atlas prototype looks like it would be a very expensive vehicle, and GM seems to moving in the cheaper direction. In that presentation Rob posted a link to, management made no attempt to dispel an analyst's assertion that Ford's aimed at the high end market with the new F-150. An F-100 may be better equiped to compete for the cheaper segment.

Peter
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