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This is NOT "America's best at whatever they do singer". It's American Idol. The winner SHOULD be both good and marketable. Anyone marketable left long ago. Few will buy anything by Jessica and Joshua. Phillip will likely have a 'small' but loyal following.

None of these finalists is going anywhere career wise.

I would argue that they never really had anyone marketable (except maybe Skylar). Regardless of what the show should be, it is really a talent and popularity contest. What happens after the winner is announced is fairly irrelevant. In the ten previous seasons less than a handful of contestants have found any lasting success and only a couple of those were season winners.
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