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This part is interesting :

Indra Nooyi, PepsiCo's chief executive, said her company has made "enormous progress'' the last two years as it experiments with sweeteners and is 90% closer to a breakthrough. "Unfortunately, the last 10% is the toughest part,'' she acknowledged in December at a conference hosted by Beverage Digest, a trade publication.

An artificial sweetener that tastes indistinguishable from sugar would make a remarkable difference in the beverage industry (provided it doesn't make your skin turn blue or give you cancer of the eyeball).
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