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This reminds me of a story from an old Dilbert newsletter:

Which, in turn, reminds me of a story from the early days of the boom from a fellow interface designer:

As far as I know, the CEO never learned how better user interfaces could add to the bottom line. On the day I resigned, I made a last attempt to be helpful, suggesting that the CEO use her full name, "Patti. Hart," in her email address, because the form she was using had an unfortunate pronunciation. The reply said that my note would not be passed on because Ms. Hart was accepting "revenue generating messages only." Until she left to become CEO of ExciteAtHome last month, she still used her old "phart" email. After all, it's just an interface issue.

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