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THQ Game Plan: Double Play
By Steven Mallas
June 13, 2005

There's nothing like a double. Invest $1,000 in a stock and then sell the position down the road for $2,000 -- nirvana, to be sure, especially if an investor can do it a bunch of times. There's also nothing like a double cheeseburger; those things rule (although they wreak havoc on the heart). Two for the price of one, two times the flavor, two times the pleasure -- and a wonderful marketing tool.

THQ (Nasdaq: THQI) knows the strength of such a branding paradigm...
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