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A Stock for Mom: Talbots

By Tom Jacobs (TMF Tom9)
May 6, 2003

This is part of The Motley Fool's annual "Stocks for Mom" special.

On Wednesday, we'll unveil two more Stocks for Mom: a stable performer that's been around since 1846 and a leading provider of information solutions to the pharmaceutical industry.

Trading at $27.77 as of May 2, 2003

Everyone knows Talbots (NYSE: TLB), with its can't-miss-'em bright red doors and brass handles that have beckoned adult women for decades. Proof? I've never shopped in one, yet I can tell you where to find stores wherever I've lived. Mom shops there -- or has friends who do.

I finally started paying investing attention to the company when it announced a new store in a building I pass on the way to Fool HQ. Sure enough, on opening day a bevy of women sat and stood and tapped their feet by the door. They were the retailer's bull's-eye: a little gray hair here and there, their dress a studied casualness offset by the very expensive accessory...
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