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JCP is at an interesting point. The price now reflects no chance that the turnaround will work and there is some fear that the company's operations may continue downward. Some people are assuming a continual 19% decrease in sales. Some people blame Ron Johnson for the stock's price dropping 10 points.

On the other hand, there is nothing positive in the transformation plan that has started. The one price, by itself, will not drive traffic. All of the new merchandise, shops, town halls, etc start later this year.

Meanwhile, the property value seems to be worth more than the current stock price. It seems like a situation with little downside and large potential upside.
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