No. of Recommendations: 5
Wal-Mart Fishes Upstream
Its new Supercenter in Plano, Tex., is a laboratory for the retailing giant's attempts to lure higher-income customers

It was not just another Wal-Mart store opening. On Mar. 22, thousands of shoppers, vendors, and media got a glimpse of what could be the Store of the Future for the No. 1 worldwide retailer. This upscale version of a Wal-Mart Supercenter in Plano, Tex., is a 203,000 square-foot laboratory where management intends to test some radical strategies and tactics that aren't in the tried and proven Wal-Mart (WMT) playbook.

Denny Schlesinger
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