And a store to go with it.

http://www.nytimes.com/2008/05/24/nyregion/24sign.htm?_r=2&o...

The billboard, traditionally called a “spectacular” on the Great White Way, is already visible, yet still very much under construction. In sheathing the east, west and south sides of 1 Times Square, it will show the flag of the Walgreen Company, the nation’s largest drugstore chain in sales, which is promoting a new three-level, 16,200-square-foot emporium in the building’s ground-floor retail space, which has been empty for seven years.

The multicomponent, 250,000-pound sign will be programmed from street level to 341 feet high at the top of the building, on the traffic island between Broadway and Seventh Avenue at 42nd Street. Best known as the mother ship for a patchwork of billboards and the place where the ball drops on New Year’s Eve, the building was originally called the Times Tower, the 25-story, 1904 headquarters of the newspaper that gave the square its name.