Apparentlly, we've been doing it wrong."The experiment itself was simple: Nicholas Christenfeld and Jonathan Leavitt of UC San Diego gave several dozen undergraduates 12 different short stories. The stories came in three different flavors: ironic twist stories (such as Chekhov's “The Bet”), straight up mysteries (“A Chess Problem” by Agatha Christie) and so-called “literary stories” by writers like Updike and Carver. Some subjects read the story as is, without a spoiler. Some read the story with a spoiler carefully embedded in the actual text, as if Chekhov himself had given away the end. And some read the story with a spoiler disclaimer in the preface....The first thing you probably noticed [from the results of the study] is that people don't like literary stories. (And that's a shame, because Updike's “Plumbing” is a masterpiece of prose: “All around us, we are outlasted….”) But you might also have noticed that almost every single story, regardless of genre, was more pleasurable when prefaced with a spoiler. This suggests that I read fiction the right way, beginning with the end and working backwards. I like the story more because the suspense is contained."Interesting (to me anyways).http://arstechnica.com/science/news/2011/08/spoilers-dont-sp...-spookysquid
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