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If you could boil down what investors should be hunting for into just two words those words would be: pricing, and power. Everything else is really just noise. At the end of the day, if you have found a company that has pricing power, you have probably found a great investment. Why? Because a firm that has the power to raise prices or charge higher prices than its competitors is likely doing a lot of things right (including driving those competitors out of business). In other words, pricing power is firm evidence of just about everything that investors look for in a company, including profitability, customer loyalty, brand power, defensible profits, wide competitive moats, etc.

My full analysis of Apple (AAPL) and its incredible pricing power here:
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