Whenever someone comments that the quality of Chipotle's food is not that great, I really wonder where they are coming from. I'm a "foodie" who originally grew up in Mexico City. When it comes to standard lunchtime/late evening fare, Chipotle's quality is really, really good. Their meats are remarkable, their beans are delicious, and their rice is impeccable. You really don't know what you're saying if you claim that Chipotle is somehow second category food. Now, if you're comparing it to a gourmet establishment, then of course Chipotle is lower on the scale. Chipotle's is regular fare, not "dress-up" fare. But you need to judge Chipotle for what it is, not compare it to an unrealistic peer group of establishments. What I suspect, though, is that those who judge Chipotle's food to be "less than x" are really not understanding something basic about this particularly category of Mexican fare or this particular category of Mexican restuarant: Chipotle ONLY serves basic taco fare; it does not even try to get into more elaborate dishes that some people associate with Mexican restaurants. So don't compare it to restaurants where you get enchiladas and fajitas, etc.; that's like complaining at a burger joint that they don't serve baked ham!