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Author: pauleckler Big funky green star, 20000 posts Top Favorite Fools Old School Fool Answer Team Add to my Favorite Fools Ignore this person (you won't see their posts anymore) Number: of 19593  
Subject: Re: Walmart Prescription Plan Date: 1/20/2013 2:37 AM
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which makes me wonder if the [Walmart] founders had family members with Diabetes

The data I see makes me think the Walmart generic drug program is primarily a merchandizing gimich. It is intended to get people into their local Walmart store at regular intervals in hopes they will buy additional items there.

I notice that when you get a $4 prescription filled at Walmart they print the actual cost at the top of the receipt. I presume the difference between $4 and cost gets charged to an advertizing/merchandising account.

Walmart is very good at various aspects of their business. Merchandizing is one of their strengths. Groceries are another merchandizing item. They are low margin even for Walmart, but they bring people into the stores and allow Walmart to double the density of its stores.
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