While I agree that ARMH and INTC are very differently positioned companies, I think some of your comparison is flawed in some particulars. The difference in approach between CISC and RISC is not more powerful vs less powerful, but a difference in approach. While the war was "won" in favor of CISC for the desktop, RISC machines such as Solaris and Power still get used for quite high end servers. Moreover, as time goes on, processors get more and more powerful. There are a few applications in which "as powerful as possible" is important, but a whole lot more where "powerful enough" is sufficient. While the demand for power keeps increasing, much of the sales differentiation of the product comes from issues other than cpu power including software features, battery life (aka power consumption), etc.
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