While that may be perfectly accurate, let me speculate about 98% of your database is in a mere 4.3% of the world (i.e. the USA). There are a whole lot of folks in the Asia, Africa and Europe -- to mention three areas with population greater than North America. Specifically in the first two of those a significant portion of folks have incomes much less than the USA poverty level. Finally, the data was not smart phone usage generally, but rather sales in 2012.GordonAtlanta
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