I have made several buys of this stock since the February 3 profile of D&B in the Wall Street Journal (Texas edition, focusing on the Texas market). The article raved about D&B.It explained that the stock price doldrums is due to the company's unfortunate association with the likes of Plummet Hollywood and Drain Forest, which imploded. Apparently the uninformed can't tell the difference between a souvenir-peddling burger joint and a high-energy entertainment venue with games and good food.The WSJ says most other restaurants' sales peak in their first year and then taper off. D&B's goal, however, is to maintain level sales, which it has pretty well done so far.It mentions that D&B's business is almost recession-proof. It states: "D&B's original two Dallas stores opened in 1982 and 1988 and managed to maintain sales volumes through the worst of the city's energy bust . . . the average customer spends only about $17.50 a visit, making it fairly cheap entertainment. The average D&B restaurant has about 750,000 customer visits a year, about 70% from repeat patrons."Personally, I think the secret is 3 simple words: GROWTH = NEW STORES.This company is a moneymaking Machine. It's just a matter of time. Patience is a virtue.ben_around2
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