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Will IT department managers rush out to upgrade? I'm skeptical.

They aren't going to have much choice. Many companies are cutting support for Win XP products the developed a decade ago, Microsoft has announced there will be no more updates, patches, fixes, etc. etc. for XP in 2014. Once it hits its zero date, vulnerabilities start to grow as any exploits found will remain wide open.

There is a vast number of global IT desktop/laptop infrastructure soldiering on with Win XP. Those enterprises, from mom and pop shops the biggest corporate beasts are going to have to make choices, sticking with XP is not one of them.

There is huge opportunities in the virtualization space - going to be lots of need for Win XP emulation/virtualization to run legacy corporate IT apps, that companies and governments have neither the talent, stones, and money to update.
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