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Williams-Sonoma Mixes It Up
By Stephen D. Simpson, CFA
March 22, 2005

Blending a little bit of the old with the new is something that any hard-core patron of Williams-Sonoma's (NYSE: WSM) cookware stores should be able to appreciate. After all, how else is sourdough bread made, but for blending a little bit of old dough into the new batch?

In the case of Williams-Sonoma, management seems to be looking for mature businesses like the namesake Williams-Sonoma and Pottery Barn to hand over the growth baton to newer concepts like Pottery Barn Kids, Hold Everything, and West Elm...
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