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WMT and CTAC do indeed havve very different customers. WMT's customers are less affluent, more "everyman", and more rural. CTAC's customers are ~65% women, relatively high income, relatively higly educated, and typically more urban. Completely different customer bases with completely different motivations. CTAC's customers place a premium on service, convenience and speed, but are not real price sensitive. That is why CTAC was able to pass on a lot of the increased cost of acuvue products when they couldn't buy them directly from J&J. In contrast, WMT customers are willing to sacrifice almost everything for price.
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