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Not so many moons ago I suggested the $100+ premium was going to hurt XBox sales. Many argued with me suggesting gamers would see the value in Microsoft's offering... Fast forward to Today and we've seen Sony as the top console maker in every month since launch.

So Microsoft drops the Kinect from the offering and sales 'double' (Microsoft's stat), so obviously the price was a huge roadblock to acceptance. I say double i quotes, because I don't think they actually doubled their previous run rate. The price drop was broadly communicated and it's almost certain sales petered off in the weeks leading up to the launch of the new era, less expensive SKU.

In spite of this 'double', Sony still tops the charts for console sales. Microsoft didn't have a full month of sales with the new Kinectless SKU so perhaps next month they'll catch up? The XBox One launch was a train wreck with one stupid call after another and Sony has been executing well and doing a great job of taking advantage of every single slip up Microsoft made.

They other big gaff was their non-gamer focus which some here raved about. Microsoft is quietly putting that to bed as well, shuttering their studio which was to produce XBox exclusive content, and Nadella's recent company wide novella makes it pretty clear XBox will be all about games going forward, which is a good call, since the only people dropping $400 on a console will be gamers.

So months after launch and over a year after this slow motion train wreck started, it sounds like Microsoft has a viable strategy for XBox. Too little too late? I guess after this holiday season things will be more clear.
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