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Author: TMFVerve Big red star, 1000 posts Add to my Favorite Fools Ignore this person (you won't see their posts anymore) Number: of 8329  
Subject: Yahoo! Q3 99 Date: 12/30/1999 1:44 PM
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Recommendations: 2
Yahoo!'s RM score has been in need of an update for some time, so here goes. I picked AOL, Microsoft, and
Lycos as competitors because those are the other frontrunners in the Media Metrix rankings. Also, I should
note that Operating Cash Flow (OCF) was used as a substitute for Net Income in order to avoid the difficulty 
of the one-time merger and non-cash charges that face several of these acquisition-happy businesses. As a 
result, the Net Margins listed are actually the OCF Margin.

-Matt

                                                               America Online     Microsoft        Lycos
                     Yahoo!                                          AOL            MSFT           LCOS
                 Current Period Year-ago Period Year-over-Year Current Period  Current Period Current Period
                     Q3 '99         Q3 '98        Growth        Q1 '00 (9/99)   Q1 '00 (9/99)  Q1 '00 (9/99)
Income Statement . . .
  Sales                     155             66    133.9%                 1,437          5,384             56
  Cost of Goods S            26             14     85.6%                   791            712             12
  Net Income                 67             28    141.4%                   472          1,990              2
  Shares Outstand           296            280     5.9%

Balance Sheet . . .
  Cash & Equivale           676            389     74.0%                 1,759         18,902            163
  Current Assets            734            412     78.2%                 2,408         21,963            283
  Short-term Debt             0              0    No Debt                    0              0              1
  Current Liabili           158             58    171.2%                 2,011          8,332            110
  Long-term Debt              0              0    No Debt                  341            980              2
                                                                              1              1              1Competitors
Margins & Ratios . . .
  Gross Margins            83.1%          78.7%     4.4                   45.0%          86.8%          79.2%      70.3%
  Net Margins              43.3%          42.0%     1.3                   32.8%          37.0%           2.7%      24.2%
  Cash-to-Debt          No Debt!       No Debt!  No Debt!                  5.16          19.29          55.30      15.73
  Net Cash                 676.3          388.6    74.0%                 1418.0        17922.0          160.1     6500.0
  Fool Flow Ratio           0.37           0.40    -9.2%                   0.32           0.37           1.10       0.60


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Ranking Rule Makers

1) Brand          Points (0-1)                                3) Financial Dire Points (0-3)
Familiarity                    1                              Sales Growth                   3
Openness                       1                              Gross Margins                  3
Optimism                       1                              Net Margins                    3
Legitimacy                     1                              Shares Outstandin              1
Inevitability                  1                              Cash-to-Debt                   3
Solitariness                   1                              Fool Flow Ratio                2
Humor                          1                              Expansion Potenti              3
  Subtotal                     7                                Subtotal                    18

2) Financial Loca Points (0-2)                                4) Monopoly Statu Points (0-4)
Mass Market Habit              2                              Gross Margins                  4
Gross Margins                  2                              Net Margins                    4
Net Margins                    2                              Net Cash                       0
Cash-to-Debt                   2                              Fool Flow Ratio                4
Fool Flow Ratio                2                              Convenience                    4
Your Interest                  2                                Subtotal                    16
  Subtotal                    12
                                                              5) Your  Enjoymen              1

                                Total Score    54    TopTier!
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