Yes I am in academics,1) I am not sure. They are probably targeting community physicians as early adopters. What they do is come and meet, and offer training, and lots of times money for things like conference rooms for presentations, sometimes advertisements, radio ads, speaking fees, consultant money, etc.: all to help get you going. At my place, we are not allowed to participate in any of those things anymore. If I ask for support for a new device trial of some sort, about 50% of money is lost to the "Dean's Tax" as they call it, a cut the university takes. I have found they don't ask me as much anymore, probably because we are not allowed and because they tax the grant. The community guys are not restricted by such.2) I know several ortho surgeons from training. They are all from a high level place where we were residents together, they have all poo-pooed partial knees as not durable when I have asked them about this company. They may not be the early adopters, as Denny commented when we spoke in past threads about their comments. They are all very busy, and do not need any more patients, so maybe they aren't the young gun type that Tinker was talking about coming out of training and shooting for a niche. That definitely happens. I do not see on my own institutions website that any of them are doing it. Many of them care for the local Div I collegiate teams, NBA, NFL, etc, so they are pretty go to for Ortho stuff, but it doesn't look like any of them are doing it right now. Not sure why, don't know guys here as much since they have a separate building.
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