You may want to look at it from the merchants point of view. For example, being a small merchant I don't have the clout of the big stores. I pay $.35 plus a percent of the sale for each charge. The percent depends on the type of card. On top of that is the monthly processing fee and the equipment fee. For small dollar sales I can end up loosing money.The store should price accordingly. The transaction fees is a known overhead expense and should be included when calculate your prices just like including store rent, employee salaries, insurance, etc.Lara Amber
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