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You wrote: "I got into Celera with 25 shares and am considering adding another 25, because of the recent "dip". Would it then be reasonable to consider that I own 50 shares at the average price between the two purcharses?"

YES, take the total cost of the 50 shares and divide by 50 for your new average cost. I've bought CRA on 4 different occasions before and after the split and am working on a $75 average cost per share.
"I will not need this money for the next 5-10 years, so short-term volatility does not do much for me. Good or bad idea?"

It's really up to you. I bought an added 50 shares today when it was down at 84 1/16 because I'm in this for the long term and at these prices the stock is even a better deal...But NOBODY knows what may happen except I would believe over the next 5-10 yrs you're going to make a profit but you're going to be in for a wild ride.

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