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Those in the East know Yuengling well. Its craft brew is usually in the cooler with the other bottle beers, but in the low end of the price range.

Wall Street Journal reported Thursday that Yuengling is buying the Coors brewery in Memphis. That should make Yuengling beer available in much of the midwest.

I suppose we should not be surprised that Coors is selling brewing capacity. Anheuser-Busch sets the standard with large highly efficient breweries strategically positioned around the US. But Molsen acquired Coors and put in place a marketing agreement with SAB Miller creating Miller Coors. This conglomerate has a hodgepodge of breweries, sometimes with multiple smaller ones located within miles of each other. No doubt they are busy shutting down the high cost ones, and updating, and expanding the most efficient ones. Selling off the idle ones makes sense, except that they are breweries. Inevitably you put a competitor in place in the heart of your marketing territory (if sold at highest value as a brewery).

In '05, Yuengling was rated the no 5 brewery in the US--

behind AB, Miller, Coors, and Pabst.

They are a family owned company located in Pottsville, PA, northwest of Philadelphia in coal country and the upper reaches of Pennsylvania Dutch country. The WSJ article reveals the name is German and means "young man." The company is 181 years old. A second brewery in Tampa, FL was acquired 10 years ago. Last year they reported a 12% increase in sales volume (barrels?), the only brewer in the top 10 to report a gain.
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