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http://sports.espn.go.com/espn/page2/story?page=simmons/070112


Most effective ad campaign: Chevy Silverado
Let's flip "This is ourrrrrrr country" around for a second. Isn't the goal of any commercial to get people to notice your product? When ads come on, we're either flicking channels or zoning out into a three-minute coma until the game comes back on, so there are only four ways we'd ever notice an ad: if it's a fantastic commercial (which rarely, if ever, happens); if they happen to startle us (like those Jetta ads that show car accidents and people crashing into air bags); if there's a good-looking woman (like the saucy brunette in the Mercury ads); or if they annoy us to the point that we start reacting like a dog listening to a fireworks display (like the Mellencamp ads). Which leads me to believe that the most effective commercial possible would feature the saucy brunette from the Mercury ads driving a Jetta while singing along to that Mellencamp song, then crashing into another car and slamming face-first into an air bag. This is ourrrrrr country.
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