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Hi Fellow Fools,

Just a small increase in advertising efficiency can result in hundreds of millions in profit.

One such area is in the realm of digital advertising, where even the slightest incremental increases in accuracy or efficiency can result in additional revenue in the hundreds of millions of dollars. Numerous companies are enlisting AI and its ability to process reams of data in order to draw conclusions not apparent to its human counterparts.

Recent scientific research papers published by Google, a division of Alphabet Inc. (NASDAQ:GOOGL) (NASDAQ:GOOG), Facebook, Inc. (NASDAQ:FB), and Microsoft Corporation (NASDAQ:MSFT) reveal that these technology companies are keenly aware of the profit potential, and are looking to capitalize on it in a big way.

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