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Hi Fellow Fools,

A new look at MELI:

When trying to understand the prospects of a company, investors tend to evaluate the opportunity using their own experience as a lens. This is only natural, and as noted above, it is part of the human condition. This can, however, prove problematic when the reality outside of our perspective is vastly different from our experience. Let's look at several realities in Latin America that may provide more color and better perspective for evaluating MercadoLibre (NASDAQ:MELI) and its growth prospects.

Phoenix 1 Contributor
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