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Seattle, March 4 (Bloomberg) -- Inc., the No. 1 online bookseller, sent $5 discounts to customers who haven't shopped at its World Wide Web site in a while, seeking to entice them to buy again.

The company sent out electronic mails to some of its customers last night, offering them a $5 rebate that expires on March 24. Its shares fell 7 to 116 1/2 in midafternoon trading of 5.9 million.

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