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http://www.bloomberg.com/pgcgi.cgi?ptitle=Top%20Financial%20News&touch=1&T=markets_newsfeat99.ht&s=40035009

Seattle, March 4 (Bloomberg) -- Amazon.com Inc., the No. 1 online bookseller, sent $5 discounts to customers who haven't shopped at its World Wide Web site in a while, seeking to entice them to buy again.

The company sent out electronic mails to some of its customers last night, offering them a $5 rebate that expires on March 24. Its shares fell 7 to 116 1/2 in midafternoon trading of 5.9 million.

Rdgs,
CashAccount
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