The Motley Fool Discussion Boards

Previous Page

Investors' Roundtable / Rule Maker Companies


Subject:  Gap's Secret? Date:  10/1/1998  2:01 PM
Author:  DoubleEntry Number:  985 of 8329

Well it's out. The "secret" that Mickey Drexler was referring to earlier this year is the GapBody store. An underwear/pajamas, et cetera store. Great for now, but I just hope that when casual is no longer vogue, management demonstrates adroitness. It (casualness) may be too far embedded in the Gap name, however, to alter the image. I can see playing off of the Gap name now, but my concern is when future fashion shifts. Hey, what do I know, I'm an accountant--a fashionable one at that, however.
Copyright 1996-2022 trademark and the "Fool" logo is a trademark of The Motley Fool, Inc. Contact Us