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Investing Books / Rule Breakers, Rule Makers


Subject:  Re: Da New Book Date:  1/20/1999  10:41 AM
Author:  Gabrielle Number:  41 of 265


Thanks so much for posting your note. We're so glad you've enjoyed the book so far!

In a way, you've answered your own question about why you "should" read the Rule Maker part of the book by identifying yourself as a would-be-Buffett. Buffett has amassed his huge fortune by signing up for Rule Makers like Coca-Cola. It's tempting to say or think that Rule Makers are less excitiing than Rule Breakers, but Rule Makers have an excitement all their own: taking Coca-Cola as an example, the stock price has appreciated 1200% in the past 11 years. And, if you've developed a taste for corporate intrigue and intense jockeying for first-position, let's not overlook the fact that Coca-cola has recently ousted Pepsi from its decade-old relationship with Universal Studios--not the stuff of complacency.

Fool on!

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