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Subject:  What are eyeballs worth? Date:  7/13/1999  7:32 AM
Author:  eswan Number:  2479 of 123800

I have a suspicion that the value of internet advertising is much lower than net mavens would have you believe.

The basic problem is that people just mentally tune out net banner ads. They just do not register in their consciousness.

People are beginning to find out that the ratio of clickthroughs to eyeballs is very small. If my suspicions about the advertising efficacy of eyeball counts is correct, the value of many internet stocks which are based on advertising business models are overvalued.

Does anyone have any real info on the actual effectiveness of online advertising?

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