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Subject:  Recreational Vehicles Date:  8/15/1999  8:19 PM
Author:  pinotage Number:  682 of 21407

I'm always looking for a Boomer play that's a shorter hold than mortuary and casket consolidations. Here's an idea - recreational vehicles. Holiday RV Superstores (Nasdaq: RVEE) is the only publicly-held chain specializing in the sale of RV's and boats; the Firm has dealerships in FLA, NM, SC, and SC. The Company has $10million in cash, no debt, and sells at a P/E of 12.5 which is about 1.5 times book. The Chairman, Michael Riley, was interviewed on Fox Business News in early July and indicated that they have plans to begin rolling up the 3000-dealer industry a la Autonation. Positive demographic data for the industry can be obtained at (producer of RV's which cites a 1997 Univ of Michigan study).
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