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Subject:  Re: RM Ranker TXN Q1 2000 Date:  5/23/2000  12:51 PM
Author:  rkmacdonald Number:  6303 of 8329

Nice analysis! Just a quick comment:
the DSP (embedded processors and other analog devices and ASIC's) king.

TI is the world's leader in DSP's and Analog. One of the main reasons that they lead in these two areas is that they have the widest selection of process technologies in the industry. This allows them great flexibility. They can optimize DSP's and Analog circuits separately or they can integrate them together, ie, they integrate analog and digital circuits together when it makes economic sense, but they are not forced to do so as a general rule. Many of their competitors are forced to make this integration due to lack of multiple optimized processes. My point is that they are NOT primarily known for 'embedded' circuits, even though they can and do make embedded circuits as required. Most of their business in analog is in stand-alone circuits that work with, but are not embedded into, their DSP's. However, it is very common for them to embed microcontrollers (which are digital) into their DSP's.

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