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Subject:  Re: Starbucks as Rule Maker? Date:  8/31/2000  5:48 PM
Author:  Hal Number:  7004 of 8329

Amy this post is not intended to bash SBU but is based on my observations during travels around europe. IMHO europe will be an interesting challenge for SBU. There you find expresso machines in, it seems like, every restaurant and, in addition, there are many small business operations that are basically coffee shops serving SBU type products. Many of these small operators are in the malls with standup tables etc. So one can buy speciality coffee on many street corners.
As I said it will be interesting to see how SBU penetrates the market in europe. I'm assuming SBU intends to expand into the europe market.

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