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Stocks T / The Knot, Inc.


Subject:  Re: branding the knot Date:  12/23/2000  6:53 PM
Author:  genericpurchase Number:  47 of 127

Agree with all points and numbers shown. Not much more to add, except maybe to show the TMF's that this board - and stock - ain't dead yet. KNOT is far from being one of those world-name brands as recent Fool article talks about (brand power = stock price power), but Carley's great PR moves is in the right direction. Too bad analyst coverage is virtually dead, though - eToys and drkoop get more coverage, even on their deathbeds - and KNOT is in better financial shape as pointed out. Let's hope the cash burn stays under control as the storm is ridden out. Happy holidays to all.

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