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Subject:  When some of the best known names fail Date:  2/25/2002  9:46 AM
Author:  badsin Number:  17386 of 18386

The WSJ has just published its "Shareholder Scoreboard" of 
'1000 major companies based on how they treated shareholders in 2001. 
The performance of the companies on the Scoreboard was measured 
on the basis of total return to shareholders. Total return includes 
price changes and reinvestments from any dividends or other cash 
or noncash distributions. Returns also were adjusted for stock splits, 
stock dividends and recapitalizations. 

Some famous names from yesteryears that fell by the wayside:

               10 year worst performers

                      10 year 
Novell               (17.1)
KMart                (12.1)
Reader's Digest       (4.8)
Toys 'R' Us           (4.5)
Bausch & Lomb         (2.1)
Apple                 (2.0)
Reebok                (1.8)

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