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URL:  https://boards.fool.com/i-dont-have-the-biggest-ad-but-i-do-use-color-on-19345327.aspx

Subject:  Re: Yellow Pages Date:  7/19/2003  1:25 PM
Author:  CharlesBroadway Number:  7866 of 15025

I don't have the biggest ad, but I do use color on a white background. I'll probably continue with this. My customers tell me that I have the best looking ad which is why they call.

I'm not overly concerned about grabbing market share. These are often pyrrhic victories. Profitability matters more to me. If I can ejoy better margins than my competitors, then I'm happy.

Charlie

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