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Subject:  Re: Commercials Date:  12/6/2003  11:18 AM
Author:  wgourlay Number:  115 of 766

I saw a combo ad for the vapor shot and the breathe right strip on the PAX network. It was pretty simple as an ad goes, but it definitely created awareness for these underused brands. Has anyone seen their ads on the major networks? If there were ever a time to spend on awareness, the flu season is the right time.

I've seen the same commercial on ABC's affiliate in the Detroit area several times (I think it was ABC, but it could have been NBC or FOX). I don't watch a whole lot of TV, so either they have targeted their ads in a way that they catch me often, or they have pretty good coverage in the area. (Not a very scientific analysis of their campaign, is it?).

In any case it will be interesting to see their next quarterly financials, to see if they have a substantial increase in advertising costs and corresponding growth in sales. People I know here seem to be aware of the products. I think the company is doing the right thing to gain market awareness and increase sales.

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