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Subject:  sports marketing Date:  1/19/2004  8:54 AM
Author:  wyleecoyotee100 Number:  151 of 766

Seems to me that the best sports market for the Breathe Rite Strips would be serious joggers, cross country skier, and other people who work out regularly. They could target that market without paying big bucks for endorsements by sports celebrities. They could also move beyond drug stores and sell them in shoe stores, sporting goods stores, and gyms.
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