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| Subject: S&P View | Date: 1/7/2005 6:45 PM | |
| Author: tennjed33 | Number: 245 of 312 | |
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http://yahoo.businessweek.com/investor/content/jan2005/pi2005017_1348_pi010.htm Viacom (Class B) (VIA.B ): Reiterates 3 STARS (hold) Analyst: Tuna Amobi, CPA, CFA We view the appointment of Brad Grey as Chairman/CEO of Paramount Pictures, replacing Sherry Lansing, as consistent with the studio's turnaround strategy. While Grey has never run a major studio, we think he brings a solid entertainment industry track record, with notable TV production hits like The Sopranos, and vital relationships with "A-list" Hollywood talent. While Grey should lead efforts to revamp theatrical production and marketing, we also expect Paramount to increasingly leverage sister MTV's younger-skewing demo, and like other majors, aggressively tap into the DVD market. |
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