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URL:  https://boards.fool.com/but-that-it-came-to-a-profit-margin-of-8-23638004.aspx

Subject:  Re: Oil Companies are doing well. Date:  1/31/2006  3:57 PM
Author:  Colovion Number:  889570 of 2381073

But that it came to a PROFIT MARGIN of 8%... Which is less than a majority of the other companies doing business.

Good point! One of the investing guidelines TMF extolled (maybe they still do) was that you want to look for net profit margins above 7%. Now 8% is above 7%, but not by much. There are many, many other companies with net profit margins well above 8% (Microsoft's net profits dwarf this number).

So that number really doesn't impress me all that much, even if it is a record when it comes to dollar amounts. It's the percentages that really matter, and they never really point those out when they're on these rants, do they?

Mike

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