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URL:  https://boards.fool.com/scott-quality-post-you-sort-of-echo-what-david--24302407.aspx

Subject:  Re: AOL Article Date:  7/4/2006  10:54 AM
Author:  Fuma102 Number:  1308 of 7325

Scott,

quality post! You sort of echo what David & I have alluded to: buy a company you are comfortable with, and let it be. When you see something you dont like, well, its time to reconsider why you own it.

I bought CROX (crocs) because its a socially responsible company and makes comfy shoes (plus the continually increased guidance didnt hurt either). I bought wholefoods (WFMI) for much of the same reasons (socially responsible, decent product with a captive audience, and great earnings growth). Same reason I bought LUV (southwest airlines) - far and away the BEST airline possible, their workers love working for them, and guess what- it shows! .... and so on and so forth...


IMHO, If you are going to park your money somewhere hoping for market-beating returns and are somewhat adverse to risk, I see no reason why you would NOT go into a DRIP. (hey, it gives you a giddy feeling whenever you are in the grocery store buying sara lee products or whenever you see a viagra commercial knowing you are part owner of that company!)...

.... one more tip on pinching pennies- get a credit card that rewards you in some way! I have a citicard that I get 5% back on gas, groceries, & pharmacies, & 1% back on everything else (and they are running a promotion for 5% back at restaurants & hotels until september). I just got my card in November and have already parked almost $150 into my savings because of it! ... just remember to pay in full every month!


-Pat
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