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Subject:  Going Short on Name Brands... Date:  11/7/2006  12:58 PM
Author:  TMFBreakerDan Number:  22 of 188

Hey Gang,

I noticed that some of my worst performers are red thumbs I have on...

The Gap (forgot ticker)

Obviously, I have other losers that don't fit this category, but I think from now on I will be trying to save the red thumbs for really, really crappy companies - no earnings, no products!, no proven management, sky high valuations... Going short on companies that have fans, revenues, followings seems to offer a lousy risk/reward profile. It seems to me they may rack up some points as underperforms or some accuracy by playing red after a big run. But in going short, I'm saving these for real CrAPS.

I'm tempted to just cut my losses and kill these, but it seems to me the best players almost never end loser picks. Any thoughts on accepting defeat. I think these will probably trend down, but who knows?


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